SEO content brief prompts (intent → SERP gap → brief → verify)

Classify search intent for the keyword below and recommend content format.

Keyword: [PRIMARY KEYWORD]
Optional context: [product/site type, country, language]

Return:
## Intent primary (informational / commercial investigation / transactional / navigational)
## Secondary intents
## Likely SERP features (PAA, video, local, shopping, AI overview, etc.)
## Best page type (guide, comparison, landing page, docs, tool page)
## Reader job-to-be-done (1 sentence)
## Success metric for the page (engagement / rankings proxy / conversion)
## Angles that would FAIL intent

Be decisive. If mixed intent, say which intent should own the H1.

Act as an SEO strategist. Given the keyword and notes from top results, find gaps.

Keyword: [PRIMARY]
Top-result notes (titles, H2s, unique angles, weaknesses):
[paste SERP notes or summaries]

Produce:
1. ## Shared entities & subtopics (must-cover)
2. ## Gaps nobody covers well (opportunity)
3. ## Differentiator thesis for our page (1–2 sentences)
4. ## Questions from PAA / forums to answer
5. ## Claims that need original data, screenshots, or expert quotes
6. ## Internal link targets we should mention (placeholders OK)

Do not invent ranking stats or traffic numbers.

Write an SEO content brief for writers/editors.

Primary keyword: [ ]
Secondary keywords: [ ]
Search intent summary: [paste]
SERP gaps / thesis: [paste]
Audience: [ ]
Brand voice: [ ]
Conversion goal: [newsletter / demo / none]

Brief must include:
- Working title + 2 alternates (≤60 characters mindset)
- Meta description draft (150–160 chars)
- H1
- Outline (H2/H3) mapped to intent
- Entity / term checklist
- FAQs (3–5) aimed at SERP features
- EEAT notes (what expertise/experience to show)
- Internal & external link guidance
- Word count range with rationale (not a vanity number)
- “Do not” list (thin sections, keyword stuffing, fake stats)

Output as a paste-ready brief document.

Write ONLY the section for heading: [H2 TEXT]
Using this brief: [paste relevant brief slice]

Rules:
- Match search intent; lead with the answer in the first 2–3 sentences.
- Use concrete examples; no filler.
- Include [entities/terms] naturally.
- Add one useful list or mini-table if it helps scanning.
- End with a bridge sentence to the next section.
- Do not invent statistics, case studies, or citations.

Length: roughly [N] words.

Audit this draft against the brief. Do not rewrite the whole article yet.

Brief: [paste]
Draft: [paste]

Return:
## Intent fit (PASS/FAIL + why)
## Outline coverage checklist
## Missing entities / FAQs
## Thin or fluffy sections
## EEAT gaps
## Title/meta recommendations
## Fix list prioritized (P0/P1/P2)
## Ship verdict: Ready / Needs revision

No fake scores out of 100 unless you define criteria explicitly.

Design a topic cluster brief around pillar: [PILLAR TOPIC]

Include:
1. Pillar page angle + intent
2. 8–12 cluster supporting URLs (slug + target query + intent)
3. Which clusters are “build now” vs “later”
4. Internal linking rules (pillar ↔ cluster)
5. Shared FAQs / definitions to keep consistent
6. One differentiator the brand owns across the cluster

Do not invent search volumes. Use qualitative priority: High / Medium / Low based on intent fit and competitive gap notes I provide: [notes].