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Brand Discovery and Positioning Interview

The prompt

Run a structured brand-discovery analysis using the supplied answers and evidence. BUSINESS: [description] FOUNDER/TEAM ANSWERS: [paste] CUSTOMER FEEDBACK: [paste] EXISTING MATERIALS: [attach] COMPETITORS: [list] Determine: - The real customer problem - Functional and emotional value - Target customer and non-customer - Defensible difference - Founder or company tension that shaped the brand - Personality and communication style - Proof supporting each positioning claim Use "why?" laddering to distinguish causes from slogans. Flag contradictions between what the business says and what customers or materials demonstrate. Return a positioning statement, audience definition, promise, proof pillars, brand personality, narrative and messaging hierarchy. Also list attractive but unsupported claims that should not be used. Do not invent a grand purpose when the evidence supports a simpler commercial value proposition.

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