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Commercial Real-Estate Competitor Scoping

The prompt

Define the correct competitive set for [PROPERTY/COMPANY]. SUBJECT: [description] LOCATION/CATCHMENT: [area and travel radius] CUSTOMER: [occupier, buyer, tenant or investor] PRICE/RENT BAND: [range] ASSET AND SCALE: [details] STRATEGIC QUESTION: [what decision this analysis must support] Start by writing a positioning brief. Then identify: 1. Direct competitors competing for the same customer and budget now. 2. Adjacent alternatives solving the same need differently. 3. Aspirational benchmarks that are not direct substitutes. For every candidate, show: - Inclusion category and reason - Evidence of location, asset type, scale and target customer - Current availability or operating status - Pricing/rent evidence and date, when available - Source links - Important non-comparability warning Require two independent sources for important commercial claims where feasible. Reject candidates included only because they are prominent brands. End with a final competitor set and explain which candidates were excluded and why.

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