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Competitor Benchmark Scorecard

The prompt

Create an evidence-backed competitor benchmark for: SUBJECT: [company/property/product] COMPETITORS: [list or ask the model to research] DECISION: [positioning, purchase, pricing, investment, etc.] CUSTOMER: [primary audience] Score each competitor from 1 to 5 on: market fit, product/asset quality, location or distribution, pricing value, trust/proof, digital experience, lead conversion, service/operations and differentiation. For every score provide: - Observable evidence - Exact source and date - Confidence: high, medium or low - What would change the score Do not calculate one blended winner unless explicit weights are provided. Show the trade-offs by dimension. Identify two strategic tensions, such as premium vs accessibility or flexibility vs control, and place competitors along those tensions. Finish with: 1. Defensible strengths 2. Vulnerable areas 3. Unoccupied positioning opportunities 4. Three prioritized actions for the subject 5. Evidence gaps requiring primary research Do not infer quality from brand fame, follower count or polished marketing alone.

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